LeBron James is a four-time champion, four-time MVP, 18-time All-Star, and soon to be the highest-paid NBA player of all-time. And the threat of losing its growth trajectory in China could have far-reaching consequences for team valuations. He also made a seven-figure donation this summer to Howard University to help launch a golf program at the school and recently signed an endorsement partnership with Callaway Golf. Feb 21, 2022 at 1:36pm ET. 0:23. Yet King James might be enjoying an even better year off the court, with a handful of new lucrative endorsement partners and the continued growth of his I Promise community. In other F&B news, Chance the Rapper recently partnered with Ben & Jerrys for a new ice cream flavor. As with most internet arguments, that leaves out the key facts. LeBron James is one of the world's richest athletes. AT&T TV has been available in 13 cities to this point. Sign up for InsideHook to get our best content delivered to your inbox every weekday. AT&T joins James burgeoning endorsement portfolio, which also added Rimowa luggage, Walmart and the mental fitness app Calm over the past year. All on top of the refrigerator. Today, the worlds largest telecom company fully launches its new streaming service, AT&T TV (not to be confused with AT&T TV Now), with a national campaign featuring James and others celebrities like Missy Elliott, Tracy Morgan and Cookie Monster in a series of ads based on TV Famous Mouths.. The report says James pockets an average of $300,850 per sponsored post, meaning two would eclipse his per game earnings with the Lakers. initiative, as well as the companys back-to-school campaign. The Lakers star made no mention of the controversy during the commercial or on social media but remains pumped for the new GMC Hummer EV. "Over 1 billion of us are regularly scrolling the social media app. The four-time NBA MVPs sponsorship prowess and commitment to Akron schoolchildren converge with the multiyear AT&T agreement. To have one of the biggest communications companies in the world believe in my kids and the work were doing to uplift families is incredible, said James. The Los Angeles Lakers star has 59.7 million followers on the platform, and promotes a number of brands including GMC Hummer, Ladder Sport, and Nike. Now hes a legend who lets the stats and sponsorships speak for themselves. While Adeles 30 logs its fourth consecutive week at No. Thanks to his prolific play on the court, LeBron James has become one of the richest athletes in the world. It is a record haul for an active basketball player. The majority of his wealth, $53 million, comes from endorsements, including the shoe and apparel giant Nike. Clearly there was no way Gloria James could afford a truck like that. Westbrooks five-year, $207 million contract is the largest deal in the NBA right now. It was supposed to be a nice thing. Before playing professional basketball, he and his mom lived in the projects of Akron, Ohio. BREAKING: LeBron James is nearing a significant deal with Pepsi that will see him leave Coke after 18 years. Businesses and brands recognize this and the power behind it. Lillard signed a four-year, $196 million supermax extension in July with the Portland Trail Blazers that kicks in for the 2021-2022 season. The Los Angeles Lakers stars comments about the NBAs geopolitical mess in China also reveal the precarious position everyone in the league is in as political unrest in Hong Kong shows no signs of abating. Under Armour represents nearly half of his off-court income. There was virtually no way it wouldnt be repaid. Hellas Verona have agreed a partnership with Outplayed to manage the Italian top-flight soccer clubs esports entries in eSerie A and eFootball PES 2020. His salary with the Rockets jumps $8 million this season with the start of a contract extension he signed in 2017. Will Wilfried Zaha Ever Get His Big Move As Crystal Palace Contracts Comes To An End? General Motors' splashy announcement video for . He leads the league in assists and has the Lakers five and a half games ahead of the rest of the Western Conference in his 17th year in the NBA. Celebrating the tracks Hot 100 achievement. 1 overall by the Cleveland Cavaliers. That deal with Nike was reportedly less than the $115 million Reebok offered him at the time. There were reports that LeBron James was paid $90 million to endorse Nike for seven years, while Beyonc was paid $50 million to spend a few years endorsing Pepsi. 2 on Billboard 200, Big Sean Details His Relationship With Kanye West in Full 'Drink Champs' Interview, Bottega Veneta Partners With Italian Artisans for "Bottega for Bottegas" Project. LeBron James has become a brand ambassador for telecommunications giant AT&T. The real revolutionaries, James says in the video, want to change the game forever.. The sports giant pays James more than $30 million annually to pitch its products around the globe. With his transcendent talent, unrivaled passion and dedication to causing powerful change in our society, LeBron continues to cement his legacy in Los Angeles and around the globe.". Now its a quiet, supposedly state-of-the-art supertruck. As a result of his success on and off the court, James has amassed amazing cars and houses and still has time for his surprisingly ordinary family. It's free. You may have more than one ad-blocker installed. General Motors revealed James as its new pitchman last month during a Super Bowl ad for the upcoming GMC Hummer EV. Spark Change. James also has endorsement deals withMcDonald's, Microsoft, State Farm, Beats by Dre, Coca-Cola, Dunkin-Donuts, Baskin Robbins, Samsung, while he also owns stakes in Beats by Dre and Liverpool FC. German commercial broadcaster ProSiebenSat.1s 7Sports subsidiary has retained rights to esports events organised by ESL until at least 2022. Even staunch defenders couldnt argue that the car loan wasnt a reasonable business transaction or that the free jerseys were harmless. The new iPhone is the talk of the town and as Football season heats up, telemarketing giants AT&T have the perfect ad. His first Hummer was a source of a major controversy after his mother gifted him the car worth$50,000 on his 18th birthday. The OHSAA soon relented and issued just a two-game suspension. far-reaching consequences for team valuations. The Matchroom Sport agency and promoter is to launch a global streaming platform, developed by StreamAMG, offering global access to its events portfolio. Access your favorite topics in a personalized feed while you're on the go. Follow the instructions for disabling the ad blocker on the site youre viewing. James, who celebrated his 35th birthday on Monday, received his first paycheck from . LeBron's "silent" investment should have been at around 25% for him to earn $700 million off the deal. 1 NBA Draft pick. General Motors splashy announcement video. Brown: Betts may be why this time will be different for L.A. Tua officially named Dolphins starter as Flores explains move, Aikman backtracks after hot-mic criticism of anthem flyover. LeBron James move to the Los Angeles Lakers in free agency in July 2018 brought star power back to the NBAs glamour franchise. The Jameses were hurt and humiliated. He was a high school kid in the middle of a storm. Ruffles and PepsiCo are donating $3 million USD over three years to the LeBron James Family Foundation to continue the work to uplift communities through education. Ezra Shaw/Getty Images. While neither the recent NBA champion nor General Motors have publicly acknowledged it, by endorsing the Hummer EV, James is quietly getting the final word in what was the first major controversy of his career silencing the haters 17 years later. The final year is worth $54.25 million for the 2013 NBA Rookie of the Year and four-time All-Star. This is a BETA experience. Ahead of the 2007-2008 season, James got a three-year extension to his contract worth $60 million. Access your favorite topics in a personalized feed while you're on the go. 1 pick in the NBA draft and securing a slew of endorsement deals, including a $100 million contract with Nike. "We are thankful LeBron has experienced the power of that. The H2 got about nine miles per gallon in real-world driving.) Like James and Curry, Durant has his own production company, which is co-producing a new basketball-themed drama, Swagger, that is inspired by Durants youth basketball experience and will air on the Apple TV+ streaming service. The first ever #GMCHummerEV Proud to be a part of this @gmc #GMCAmbassador , A post shared by LeBron James (@kingjames) on Feb 2, 2020 at 12:40pm PSTFeb 2, 2020 at 12:40pm PST. Giuseppe Zanotti, DHL Hosts its Own Stage at Mynavi TOKYO GIRLS COLLECTION 2021 A/W, Presented by Lawyers got involved. General Motors splashy announcement video for its new electric-powered 2022 Hummer EV Edition was narrated by a familiar voice LeBron James. The four-time NBA champion is considered to be one of the most . Everybodys capitalizing on him. And awesome. That hasnt stopped LeBrons critics from using the Hummer controversy as one of the many jabs theyve trotted out during the outspoken stars long and storied career. James' Nike business has been consistent even when things haven't gone smoothly. ", "As we've already bought into their lives, brands realize this and are willing to pay in the thousands for a single post. Hell still pocket his full first-year salary from the Brooklyn Nets under the four-year, $164 million deal he signed in July. The King is not planning on retiring anytime soon. Now he isnt just driving a Hummer but being paid by GM to endorse it. James has incorporated many of his recent sponsors into his I Promise initiative, including AT&T. But there he was driving around Akron, Ohio, in a Hummer customized by celebrity dealership 310 Motoring out of Los Angeles. And you guys try to persecute his character and take away his high school career?. The two-time MVP used some of his hoops money in June to buy a $31 million home in Atherton, California, with his wife, Ayesha. Top Story. more than his $34 million yearly salary at Juventus. LeBron and Gloria were on public assistance at the time, living in a sixth-floor, two-bedroom apartment on Akrons tough west side. LeBron's Nike contract could exceed a billion dollars. An 18-year-old @KingJames riding around Akron in a Hummer blasting Jay-Z pic.twitter.com/LfrGigL7hd, You know, Ive got everything in here, 18-year-old James says while driving his H2. Conembol, the South American soccer confederation, has renewed its partnership with global payments firm Mastercard for the next two editions of the Copa Amrica national team competition. Italian public service broadcaster Rai has agreed a two-year extension for its rights deal with motorcyclings FIM Motocross World Championship. And unlike in the NFL, every dollar is guaranteed upon signing. But if anybody wants to invest in one, Im telling you, gas is crazy, he adds. James is leaving Coca-Cola, where he spent 18 years promoting their products. St. Vincent-St. Mary managed to win without him, then LeBron and his friends went on to roll through the state tournament and get named national champions. Simply put, giving Gloria James a car note was, at that moment, perhaps the safest loan imaginable for a car dealer. In addition to being the highest-paid player in the NBA, Lebron also has several businesses, as well as endorsements and partnerships with Nike. Ruffles hope to empower underserved communities and spread the message to embrace the ridges. Already whitelisted us? Nodding to James business partners Rich Paul, Randy Mims and Maverick Carter. In the ensuing years, public opinion has shifted against amateurism. James has represented Nike on 15 off-season trips to China. That goes for whoever bought it when the car was auctioned in 2018. Defensive Depth And Offensive Flexibility Were The Themes Of The 49ers Draft Class, Marcel Brands Wanted Mikel Arteta To Manage Everton But Was Overruled, The Green Bay Packers Select A Kicker, Ending The Mason Crosby-Era, 15-Year-Old FC Barcelona Prodigy Lamine Yamal Smashes Youngest Appearance Maker Record, Byrdie Golf Social Wear Banks On Retro Reverence At Wells Fargo Championship. underwater camera robot. Does Madison Bumgarner Have Anything Left? On the court, LeBron James has earned four NBA MVP awards, four NBA championships, and 18 All-Star nods in his illustrious 19-year career. The Lakers star made no mention of the controversy during the commercial or on social media but remains pumped for the new GMC Hummer EV. '", LeBron James Reacts to Son Bronny Bragging About Making Sports Illustrated's Cover at Younger Age. What Is the Most Innately Millennial Album Ever Made. James has dominated the NBA action on the court this season. 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